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1:11 Inc & 5 o'clock Media unveil the new LRF logo


Both firms working on creating a visual identity for the Lagos Retail festival did an unveiling  of the logo at their Lagos office today.

The duo of Mr. Tito Amuzuo and Mr.Kehinde Iluyomade representing 1:11 Inc and 5 o'clock media respectively together did the unveiling. Mr. Tito explained that the bag and its size was an obvious choice  to signify the various purchase options that will be available to attendees, as well as the family friendliness nature of the festival.

The colorful 5 strikes represent the 5 fingers pulling the bag up as well as the diversity of cultures and races within Lagos state, which makes Lagos a pace setter cosmopolitan city for many African states.

Mr. Iluyomade described the logo as one of the most exciting projects his firm had ever worked on and looked forward to translating this logo onto various design options the project may require in terms of merchandising and other brand assets that the retail festival will engage. He said , there were several criticisms for his design choice, but he was glad that this captured the intent of the organizers of the festival.

The festival director Mr. Dapo Simon Ajeniya rounded up the meeting  saying he was indeed pleased the design was on schedule and particularly aligned with their vision of a global retail festival borne out of Lagos.

#lrf2018
#yestomore

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