Everywhere you turn these days there is a trade event or the other suggesting that vendors are needed at the event. The numbers increase drastically as we approach the end of the year. Unfortunately, the feedback from most vendors is that their sales objectives are not always fulfilled. First thing to note, is that you not selling as a vendor at an event doesn’t mean other vendors didn’t sell out or achieve their goals. The second thing to note about selling at a trade event is that; (especially one with many vendors competing for limited shoppers ) you must stand out, you must be different. Think about it, if you were a shopper faced with similar stall sizes, selling identical products with other vendors for an event with a limited time. It becomes any vendor’s game or it becomes the vendor who came well prepared. However, if you use the tools below you stand a chance at selling out your stock like a pro. 1. Brand ...