Many people remember Kylie Jenner, the youngest of the Keeping up with the Kardashians, simply as the youngest sister with black hair and freckled skin.
She is grown up now. Actually she will turn twenty-one on August 10 and she has already built a retail empire valued at 900 million dollars by Forbes, easily making her the richest female celebrity brand this year surpassing Oprah, Beyonce and many more.
This is testament, that old fashioned retail is still king, well as in this case Queen.
Kylie hasn't even made foray into physical retail. All her sales have been via online retail, mobile apps, with her announcing super sales or launching new products via her instagram page. @kyliecosmetics
She has disclosed she is interested in physical retail, but she is still evaluating how to get involved/
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